I believe in the importance of understanding, nurturing and coaching true strategic partnerships and getting the best work out of both client and agency partners. I’ve got a whole lot of conviction, and a sliver of grace.
I’ve had the privilege of working over the last 20 years with everything from biologics to diagnostics, new paradigms to bold redesigns, game changers and lifechangers. CDM Montreal has always been more than the sum of its parts, and the best part of my job is getting to know how each part runs, watching how the parts fit together, and trusting enviably talented specialists to run them.
Director, Project Management and Operations
I’ve been with CDM Montreal since its creation in 2001, and watched it grow every step of the way. That’s why they call me #1!
I oversee the project management team while working closely with account, creative, digital and our clients to improve organizational performance. My objective is to enhance operation systems, organizational procedures and flow of information to drive integration of digital and traditional processes for seamless execution on every project.
Director, Account Development
As Director of Account Development, I provide innovative approaches that support the account teams to ensure the client’s success and achieve the most powerful level of client relationships possible. Prior to joining the CDM Montreal team, I spent 20 years on the client side, 15 of those as a passionate member of the leadership team for the largest pharma product in the world.
I am a researcher at heart and a solutions-oriented critical thinker who loves to fix and build. And I’m usually the only one laughing at my jokes. [Editor’s note: This is true.]
Prior to joining CDM and the world of healthcare, I spent 20 years in consumer "Ad-land", touching on everything from mass, promotional and digital communications to direct marketing.
I even picked up some of the world's most prestigious awards, including two Lions and a shortlist at The Cannes International Festival of Creativity.
I think it's important to challenge the status quo and ask ourselves why are we doing this, why should our audience listen, why is it worth their time and why should they care enough to do something about it.
The human impact of healthcare is a big change from alcohol, financial institutions, cereal, airlines, dairy products, video games or loyalty programs. All of which were really fun to do.
But I believe we have a real opportunity to be lifechanging here.
So let's do this!